STAFF PROFILE: Amanda Charles


Meet Boulder Running Company General Manager and Apparel Buyer Amanda Charles!

Amanda has been at Boulder Running Company for 14 years. She loves working on a team that she describes as inspiring, passionate and motivated (we’re blushing)!

What do you love about running?  With running, anyone can do it and feel like a rockstar. There is a sense of accomplishment and sense of improving yourself in running like no other sport.  I love running for the freedom it gives me to think about anything and nothing at all, the freedom to let thoughts run wild. It lends itself to giving me the most clarity in areas that I am placing the most thought.

Tell us about your running history. I started running in junior high school.  My favorite memories will forever be high school cross country.  I completed my first marathon at age 19, have run 35 marathons since and completed two Ironman distance triathlons.  Stand Up Paddle races are my new obsession – the Kahala Challenge is on the books for 2014!  My secret dream race (well not secret now!) is the Molokai to Oahu Paddle Race.  Anyone game to join my team?

What are your favorite products? The Brooks Utopia Thermal Hoodie, the Lole Love Glove, Sugoi Jackie Knicker, Skratch hydration products, the Polar FT60, and Hokas (all of them!)

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  1. says


    I loved reading your profile and am so excited about the new flagship store opening soon! I work for Soybu, an active fashion brand based right here in Colorado. We have performance apparel that really bridges the “street to life” philosophy of active women. We embrace all body types with our fit and style.

    I love your stores and think many of our styles would really appeal to your customers. If you visit this link on our website,, there is a brief 3 minute video with a brand overview and some great footage of some of our styles.

    I wasn’t able to attach it to this form, but we just launched a line of mesh running tops and printed leggings that are both functional and fashion forward.

    As a customer of your stores, I have always appreciated your excellent customer service and expertise.

    Warm regards,


    I would love to show you our buttery soft, eco-friendly fabrics in person or some of our more fashion forward styles for SS ’14, like our mesh running top and printed leggings. I have included a picture below.

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