Newsworthy Neon

The trend of neon and brightly colored running shoes & gear is not news to us, but it’s caught the attention of the New York Times!

Running shoes have featured bright colors for years, often for safety so runners are visible in the dark. But many say neon took off with the 2012 London Olympics, when several high-profile runners wore bright colors. The trendsetters were Allyson Felix, who won three gold medals, Sanya Richards-Ross and Tyson Gay.

“Your eyes couldn’t help but be drawn to these bright shoes,” said Jennifer Escalas, an associate professor in the Owen Graduate School of Management at Vanderbilt University. “Competitors and consumers see them and start to like them.”

Photo by Karsten Moran for the New York Times

Photo by Karsten Moran for the New York Times

“They’re not simply training tools,” Harrison said of the shoes. “They’re running buddies.” She added, “The No. 1 theme when we ask about shoes is ‘we just want to feel motivated,’ and bright colors do that.”

Joe MacGown, a runner from Starkville, Miss., said his colleagues sometimes teased him about his bright blue shoes.

“People who run long distance tend to be wired differently than ‘normal’ folks,” he said. “And I think these wild colors give them a way to express their differentness.”

He sighed.

“The nonrunners just don’t get it,” he said.

Read the full article here.

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